The ways of the web are everchanging, and there are always new things to be aware in website development. For the longest time, search engine optimization (SEO) has been a key aspect of driving traffic towards a website. However, the things that make up "good" SEO is constantly changing, and it's important we keep up with those things if we are to maintain high rankings in Google searches.
You may recall how over a decade ago, the biggest aspects of SEO were effective meta keywords, meta titles, and meta descriptions. Now, meta keywords are obsolete, and Google is almost equally concerned with other aspects of a website. While the content of a website is key, the functionality of a website is almost just as important. Google now determines the experience users will incur on your website as a factor for how well your page ranks in searches. Therefore, if you run a search, you should expect that the first site is not only the most relevant, but is also a mobile-friendly site that loads in a decent amount of time. In fact, 47% of users expect web pages to load in 2 seconds or less.
For most pregnancy centers, churches, and similar non-profits, knowing what does and doesn't help a website's speed. If you've tried loading a page on your website and you're noticing that it's taking more than a couple seconds to load, you may need to look into it. Because Google sets the standards for SEO, a great tool for website owners is Google's own PageSpeed Insights, where you can type in the URL to your website and have it analyzed. When you run this test, Google will provide a score out of 100 for speed and optimization for both the mobile and desktop version of your website. If your website has a low score, Google will then provide suggestions on how to boost the performance of your site. While many of the results may seem a bit technical, these are detailed suggestions that you can bring to your website developer.
We encourage you to check up on these insights to ensure your website is website performing well.
If you would like a free consultation to see how LifeWeb.org can help your website, make sure to contact us.