LifeWeb.org Blog

04

As you may know, there was recently a pro-choice campaign aimed at exposing pregnancy care centers. The campaign was claiming that centers are “fake clinics”. It’s important to be aware of the impact that such a campaign can have on pro-life efforts, and also how to prevent harm that can be caused. Here are a few steps that you can take, in the fight against these types of attacks:

  • Find out where your center is being mentioned online. Google has a neat tool that allows you to be alerted any time a phrase or name is mentioned. Type in the name of your center in quotes, and click “Create Alert” to be notified in the future. From there, you can find places on the internet for which you may need to address, should your center be referenced negatively.
  • Along with that, you can pay attention to Google and Facebook reviews, as the purpose of this campaign is to get people to leave negative reviews for PCCs as well as to create pages for PCCs on Facebook, Google, Yelp, and others. When you find dishonest or malicious reviews, you can then report them as such (each review area should have the option to report). Here are links with info on how to report bad reviews at several locations:
  • If your center has been overwhelmed with negative, inaccurate reviews, you may also consider turning off reviews and ratings temporarily, on Facebook. Here are some instructions: https://www.facebook.com/help/548274415377576
  • Leave positive reviews for your center (and other centers surrounding you), and ask those who have served, donated or been affected by the center to join you. You can do this on Google, Facebook, Yelp, and more.

If your center is struggling to keep up with inaccurate reviews, or you’re worried about your centers online presence in general, contact us to see how we can help.

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