Many people think that to have a mobile site means having two sites: a desktop and a mobile site. That can mean two separate websites and two separate costs. That’s not how it has to be, and that's not how it should be either. Making a site mobile responsive means making your “desktop” site responsive to mobile devices. When your site loads on a smartphone, your site would automatically respond to the size of the screen while also keeping it touch friendly. This is all done on one single site.

Here’s why making sure your website is so crucial:

  • With the growing number of devices on the internet, there are many ways to look at a website without using a computer. To make sure that your site is reaching everyone effectively, you must ensure that everyone can have an equally pleasant visit to your site, regardless of the device they are using.
  • It helps capture younger audiences. Many teenagers grew up with smartphones and other touchscreen devices. This is what they’re used to. If they can’t easily navigate a site with such a device, they’re bound to go back and use another website.
  • It can only increase traffic. Generally, you should weigh the pros and cons to an upgrade to your website to make sure that it will be worth it in the long run. In making a site mobile responsive, the only downside would be the cost. In fact, many times it may be more beneficial to purchase a brand new, responsive website rather than paying to have the current one upgraded. 
  • It improves SEO. Google will always rank a site higher if it is mobile responsive. Google tries to provide the most helpful links to people making searches. They know that being a mobile site is something many people expect to find if searching from a smartphone.
  • Non-mobile responsive sites take longer to load. If you’re on a cell phone and you go to a site that isn’t mobile responsive, it can take several seconds longer to load up. Every second it takes to load makes it more tempting for a visitor to go back to another website.

Is your site mobile responsive? If not, it’s one of the smartest decisions you can make to improve not just your web-traffic, but growth in general for your organization.

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